With so much business being conducted online and content being provided through technology, focusing on accessibility is extremely important. Not only is it vital in terms of meeting a wider audience, but it’s also important for showing your business as one which is sensitive to accessibility issues and making sure that everyone can feel catered for.
Whether it’s blogs, website pages, or video content, everything should be created with accessibility in mind. Here are five key steps for how you can achieve that.
Step 1: Think Carefully About Your Page Layouts
Good page design will be effective beyond accessibility requirements (because it simply looks better), but it’s crucial for visually impaired people. You don’t want to fill your web pages with bulks of text that are difficult to break down or read.
Instead, plan your page layouts to include headings, subheadings, and other media to break up the page and make it easy to digest.
Step 2: Don’t Forget About Audio Description and Captioning
Your business website and social media pages should be packed with exciting and engaging video content. However, to make this more accessible, you need to make sure that people with disabilities can easily access your content. For those hard of hearing, you can add live captions to content so that they can read dialogue, or you can also include audio descriptions for visually impaired users so that they can still understand what’s happening in a video despite not being able to see it.
When you work hard to create effective video content, you want to make sure everyone can enjoy it, so audio description and captioning as an added feature will help to reach everyone.
Step 3: Choose Clear Font
Your font should always best reflect your brand image, but clarity is also key. That’s also why choosing a clear front from the beginning of your brand design will be a benefit in the long run, as this can then be applied to your website pages and accessibility efforts, too.
Visually impaired users will struggle with difficult font choices, and even those without accessibility needs can find difficulty with an unclear font.
Step 4: Always Include Alt Text
When including images for your online content, alt texts are important. These allow visually impaired visitors to still enjoy the images and to know what the images are displaying. Not only is this important to simply help those with accessibility needs, but it’s also important if your images are portraying important information about your product, such as product images or diagrams.
Step 5: Use Obvious Signposting
Help your visitors to find their way easily around your site using clear structure, signposting, and tabs. Especially if you’re a website with a lot to offer, such as an e-commerce business, you need to make sure people can easily separate website tabs and pages to find what they’re looking for.
Incorporating accessible content into your business can be done naturally and will benefit all visitors. Anything to make your content more descriptive, clearer, and more inclusive will help your brand move forward and provide a positive experience for any and all visitors.
The online business market is a very visual and aural place, so this needs to be supported by the right accessibility efforts to make sure everyone can see, hear, and enjoy the content.