During an event to mark Apple’s second quarter earnings report, CEO Tim Cook said the iPad segment has had the most successful period in nearly a decade. The information was confirmed by analysts from IDC – Apple really turned out to be the leader in the world “tablet standings”. This was facilitated by the updated iPad Air in 2020, as well as the new version of the iPad Pro released this year. A fresh iteration of the iPad mini is expected soon.
According to IDC experts, in the second quarter of 2021, Apple shipped a total of 12.9 million iPads. The closest competitor, Samsung, sold 8 million tablet computers during the same period – neither the powerful hardware platform of the flagship Galaxy Tab S7 nor branded OLED displays helped the Korean manufacturer to break out into the lead. Lenovo, which has a strong hold on Chromebooks and tablets running Chrome OS, has shipped 4.7 million devices. The fourth was Amazon with 4.3 million branded Fire series tablets.
Over the course of the pandemic, shipments of PCs and tablets have increased as users have moved to work and study from home. In particular, analysts from IDC noted, the Chromebook sector showed growth for the year by 68.6% and stopped at 12.3 million units sold in the second quarter. However, the likelihood of a slowdown in sales growth for Chromebooks remains, due to a global shortage of components and a decrease in demand, as people gradually return to jobs and classrooms. Apple agrees with this, saying that the deficit of components has already reached the iPad.