Google parodied Jony Ive in Pixel 5a commercial

Last week, Google introduced the new Pixel 5a smartphone, and recently dedicated a promotional video to it. True, the video does not describe the IP67 waterproof rating, performance, autonomy or smartphone camera – it is entirely devoted to the headphone jack.

Yes, this is perhaps the most detailed and longest advertisement for the usual 3.5 mm audio output – the video lasts a little over 2 minutes. Moreover, the company was not stingy with epithets: the connector is described as “a magnificent achievement that extracts from our past and propels us into the future.” In addition, the ad uses footage of the space station docking to highlight the “clicky feel” you get when you plug your headphones into your Google phone.

“Calling this perfectly symmetrical technological marvel a ‘headphone jack’ may seem like an understatement … but technically it is, so … fair enough. Here! Headphone jack on Google Pixel 5a with 5G, ”- says the description for the video.

It looks like this is how Google decided to parody old Apple commercials featuring former chief designer Jony Ive. Moreover, the voiceover is very similar to that of Ive.

The irony is that the future flagships Google Pixel 6 and Pixel 6 Pro will lose this very connector.

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Alexandr Ivanov earned his Licentiate Engineer in Systems and Computer Engineering from the Free International University of Moldova. Since 2013, Alexandr has been working as a freelance web programmer.
Function: Web Developer and Editor
Alexandr Ivanov

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