Honor after separation from Huawei began to create its own sub-brands

Not so long ago, Honor was a sub-brand of Huawei, and now that it has emerged from under its wing and gained independence, it intends to create its own brands.

Insider @ RODENT950 informs about it in social networks. Honor has registered the Xingyao Terminal Co. sub-brand, he said. Ltd.

Unfortunately, there are no details about it yet, but there are rumors that it will be a new brand of wearable devices. It is possible that Xingyao will be a sub-brand for the Chinese market, as it may have problems with the pronunciation of its name globally.

By the way, there is nothing surprising in creating sub-brands: for example, Xiaomi has Redmi and POCO, OPPO has Realme and OnePlus, Vivo has iQOO, ZTE has Nubia and Red Magic. This strategy allows you to position yourself and compete in almost all market segments. Moreover, Honor has big plans: the company recently returned to the premium segment with the flagships Honor Magic 3, Honor Magic 3 Pro and Honor Magic 3 Pro + and now intends to compete with Apple.

If you have found a spelling error, please, notify us by selecting that text and pressing Ctrl+Enter.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Alexandr Ivanov earned his Licentiate Engineer in Systems and Computer Engineering from the Free International University of Moldova. Since 2013, Alexandr has been working as a freelance web programmer.
Function: Web Developer and Editor
E-mail: except.freenews@gmail.com
Alexandr Ivanov

Spelling error report

The following text will be sent to our editors: