Analysts report on changes in the smartphone market. The well-known company Huawei, which is under US sanctions, dropped out of the top 6 leading players, according to Counterpoint data for the second quarter of 2021.
The first five places in the global smartphone market are occupied by Samsung (18% of the market share), Xiaomi (16%), Apple (15%), Oppo (10%) and Vivo (10%), respectively. In 6th place is the young Chinese brand Realme (5%), which ousted Huawei.
Realme appeared in 2018 offering budget Oppo smartphones under a different name. Gradually, the company’s devices began to develop independently of Oppo, and currently there are no completely identical models from the two brands.
Realme initially started its expansion from the Indian market, where it competed with the budget Xiaomi Redmi, and in 2019 the brand entered other markets.
Between the third quarter of 2018 and the second quarter of 2021, sales of smartphones and other gadgets under the Realme brand averaged 15 million units per quarter and grew by 135.1% over that period.
Realme currently operates in 60 countries and ranks in the top 5 brands in 20 of them. In particular, Realme is ranked fifth in Europe. This affected Huawei, which was supplanted by the new brand.
Huawei has been under US sanctions since 2019. The company was forced to sell the Honor division and today, with the exception of a few models, has almost completely limited smartphone production.