At the presentation of Xiaomi Mi Mix 4, the CEO of the company announced that the first buyers of the Mi 1 model will return its full price (~ $ 310) in honor of the anniversary of the smartphone. Approximately 100,000 users have already received a “gift”.
Xiaomi Mi 1 went on sale in 2011 at a price of 1,999 yuan or $ 310. In total, the company earned 370 million yuan, or $ 57 million. But after 10 years, she decided to return all the proceeds to customers. True, you can only spend money in the Xiaomi brand store.
According to the company, almost 100,000 owners of Xiaomi Mi 1 have already handed envelopes. Multiplying this number by the cost, we get a rather impressive amount – about $ 31 million. Xiaomi still has about $ 26 million to return, i.e. the equator has already been passed. In total, about 185,000 smartphones were sold.
Recall that Xiaomi Mi 1 has become an affordable alternative to the flagships of Apple, Samsung and HTC. It received a 2-core Qualcomm MSM8260 chip with a frequency of up to 1.7 GHz, 1 GB of RAM and 4 GB of storage. The arsenal also includes an 8-megapixel camera, a 1930 mAh battery and a 4 “screen made by Sharp.