Gaming platform Roblox has entered into an agreement with the promoter of music events Insomniac – the two companies will jointly host “the largest music festival in the metaverse.”
The companies will host the Electric Daisy Carnival (EDC) dance music festival in meta version. The Roblox platform noted that it will be able to accept up to 43 million active users who use dozens of virtual worlds, such as Snow Crash and Ready Player One.
The premiere of the festival titled World Party, EDC Las Vegas 2021 will be the first music festival held at Roblox. While over 500,000 attendees gather for live performances at the Las Vegas Autodrome, fans from around the world will be able to join the festival in the metaverse from October 23-25, with a virtual pre-show on October 22.
Performances will begin on Roblox from October 22nd as part of a limited pre-show, with most of the sets airing the next day. The artists themselves will also venture out into the metaverse, meeting fans at the World Party throughout the festival.
Electric Daisy Carnival (EDC) is an electronic music festival, one of the largest events in the world, held in Las Vegas. In addition to the musical part, it is known for its performances – performances in the air, acrobats, magicians or shows with fire.