There is no doubt that we live in highly uncertain times, and businesses can inevitably end up suffering as a result of this. Chicago and the surrounding Illinois area have been hit hard over the last year, therefore, you need to make sure that you are putting in all the necessary groundwork to keep your company as protected as it possibly can be. There are several different elements at play here, so let’s look at a few of the top ways of better protecting your Chicago-based business.

Get the Right Business Insurance

First and foremost, you should ensure that you get the right business insurance to protect your company. While general insurance can be useful, you need to make sure that it offers the kind of coverage your company needs. Otherwise, you can end up finding out that you are not fully protected at the worst possible time. You should also look into getting coverage that is specific to your area, like Illinois business insurance. This way, you’ll have a service that understands the area and you will not have to deal with people on the other side of the country to solve your insurance issues.

Cut Back on Extra Expenses

Even if you are running a business that is doing well from a financial perspective at the moment, it may still be worth cutting back on any extra expenses that you are facing. You can seek to slash several different categories of expenses, but your utility bills should certainly come high up on the list, as this can be pretty expensive in Illinois, especially in Chicago. You should also look at your suppliers and subscriptions to see if there is anything recurring that you simply do not need any longer. Many businesses are looking at cutting back by embracing flexible working and saving some cash this way.

Keep Your Debt Down

If your business is doing well from a financial point of view, but your levels of debt are still too high, it is certainly worth making a special effort to cut this down as much as possible. When you are in the process of paying off debt, you should set yourself some realistic goals and a timeline of when you can expect to achieve them. You should then set about targeting the debt with the highest level of interest repayments first.

Focus on Your Main Product or Service

While diversification is a technique that is often taught in business schools, it can often end up being the case that it can get too distracting when you overuse it. When times start to get tough, it certainly makes sense that you put a higher level of focus on your main product or service. This way, your attention is not being pulled in a million and one different directions all at once. To figure out what product to focus on, conduct some market research on your local Illinois audience to see what they like buying the most.

Market Wisely

Even when times are tight, you still need to make sure that you are getting your business name out there around the state and beyond. In order to do this, you should focus on the areas of marketing that are effective while still bringing in the cash. Often, this means the digital side of things, such as social media and email marketing, as these offer a great return on investment.