Even before the start of sales of Xiaomi Mi Mix 4, it became clear that the flagship of the new generation would be popular. 300,000 applications were made on Tmall and JD before the announcement of the smartphone, and the entire batch of pre-orders was sorted out in a few minutes.
Xiaomi Mi Mix 4 went on sale alongside Mi Pad 5 and Mi Pad 5 Pro. If in the case of tablets the company did not disclose income, indicating only that 200,000 devices were sold in 5 minutes, then in the case of a smartphone the opposite is true.
Xiaomi does not mention how many models it managed to sell during the first sale. But on the other hand, the manufacturer published a poster that indicates the income received – 300 million yuan or $ 46.3 million in 60 seconds.
Recall that depending on the amount of memory on board, the Xiaomi Mi Mix 4 costs from $ 770 to $ 970. By dividing the revenue by the price, we find that in the first sale, the company was able to sell approximately 47,700-60,000 smartphones.
Earlier, the vice president of Xiaomi Liu Weibing said that the new product will be in short supply due to the lack of ceramic cases and Snapdragon 888+ processors. Now the top manager claims that the company will try to do everything possible so that as many users as possible can purchase the Xiaomi Mi Mix 4.