A function has appeared on the YouTube platform that automatically detects all products that appear in users’ videos. In the future, Google wants to create a whole system for selling goods.

The YouTube administration is testing the function of automatically detecting the list of products and goods that are filmed. As noted in the platform’s blog, from March 22, 2021, this feature has been working for users who watch videos in the United States. An early version of the function was tested in the middle of last year, although this test was very small.

In one of his blogs, a YouTube spokesperson gave details on how this model works.

“We are experimenting with a new feature that displays a list of products that a model finds in videos, as well as related products. The feature will appear between the featured videos. Our goal is to help users get more information about these products on YouTube, ”said YouTube.

Journalists point out that in the future, Google wants to create its own system of affiliate links, as well as link commercial activities to video downloads. These lists could function as a second recommendation algorithm, with YouTube serving videos with similar products. It would also allow products to be posted on the platform.